Scent influences customers by triggering memories and emotions that can be linked to specific products and brands. Scent marketing is often used in conjunction with other advertising methods, such as visual elements, to create a complete brand experience for the consumer. Some examples of scent marketing include the aroma billboard, which combines the sense of smell with sight by using a distinct fragrance to attract consumers and reinforce brand awareness.
Smell is a Hoe geur invloed heeft op klanten sense because it directly affects the limbic system of the brain, which controls emotions and memory. The sense of smell can also trigger neurotransmitters, which are chemicals that can cause a person to feel a certain way, such as feeling calm or happy. When a person experiences these feelings, they are more likely to purchase the product associated with that feeling.
Scent Marketing for Spas and Hotels: Creating a Lasting Impression
A pleasant scent can increase sales and build customer loyalty by encouraging shoppers to stay longer and come back more often. It can also boost employee morale and productivity. For example, a study conducted by Harvard Business Review found that employees in pleasant work environments had 31% higher creativity and were 84% more productive than those in unpleasantly smelling workplaces. This positive impact translates into happier and more loyal employees, better quality service for customers, and greater profits for the company. A pleasant scent can also encourage repeat visits because customers will associate that particular fragrance with the company and start to feel like they belong there.